Web Survey Bibliography
In 2009 we introduced some new questions about mobile research and communities. These reveal the MR industry is split over the merits of self-completion mobile-based research, with 45% seeing it as viable 48% only seeing it as close to becoming viable (and not really viable at present) with a further 7% never expecting it to be viable (chart to left). It is also very striking, that large companies have a far more optimistic opinion about the viability of mobile research. Our questions on communities also proved to be interesting. For example, we learnt that only one in six research firms was operating a community in 2009, and those that do are operating very few communities. Over the years, our tracker questions have revealed some interesting trends. For example, we ask respondents whether they use an integrated platform for their multimode research or whether they switch between modes (chart to right). We first asked this question in 2006 and since then we have detected a gradual but consistent trend to wards integrated platforms. In another question we found that nearly all respondents (84%) thought that multimode data collection was either essential, very important or moderately important when choosing a new data collection tool. Software developers, please take note!
Web survey bibliography - Macer, T. (21)
- Observations from Twelve Years of an Annual Market Research Technology Survey; 2016; Macer, T.; Wilson, S.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- FocusVision 2014 Annual MR Technology Report; 2014; Macer, T., Wilson, S.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- Survey Swipe; 2012; Macer, T.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.
- Making informed technology choices for online research; 2009; Macer, T.
- "Mobile technology in research: Trends and perspectives"; 2009; Macer, T.
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- WebSurveyor and Surveywriter; 2003; Macer, T.
- We seek them here, we seek them there. How technical innovation in mixed mode survey software is responding...; 2003; Macer, T.
- Software Review: CAVI from OpinionOne; 2002; Macer, T.
- Software Comes Down to Earth; 2000; Macer, T.